News

Following a 3-way pitch, Edinburgh-based creative studio, 39steps, in collaboration with ad agency mightysmall has been appointed to reinvigorate the brand, marketing and advertising for Scotland’s largest independent Funeral Directors, William Purves Ltd.

With communications spanning everything from brand collateral to online, and brand advertising campaigns, the business will be actively raising it’s profile with a consistent message, promoting its core services throughout Edinburgh and the Lothians.

The pitch was co-ordinated by FMC & Sons following research and a Brand Audit for the client.

Steve McCracken, Chairman of the FMC group said: “The proposal from 39steps and mightysmall showed considerable insight into the marketing communication needs of firms in the funeral sector and set them apart from other propositions.”

Julie Diver, Managing Director of 39steps, commented: “It’s great to be working with such a well-known and respected company in Edinburgh. The Purves team is committed to marketing aims that include producing quality materials that generate real results. We’re delighted to be entrusted with taking an Edinburgh institution to the next level and really looking forward to teaming up again with mightysmall in a new sector.”

Tamsin Ansdell, Director of mightysmall, added: “Great to be collaborating with 39steps again – the two companies’ skill sets compliment each other nicely and we’ll enjoy working with Purves, in a sector we haven’t explored before with a really fresh, interesting brief.”

39steps, the Edinburgh-based creative studio, has appointed Ros Donaldson as Business Development Manager.
Donaldson is most widely know for her hand in the very successful training and consultancy business, Tidalfire.

Commenting on the appointment, Julie Diver, Managing Director of 39steps said, “We’re delighted to have Ros join Team39. With her experience and enthusiasm, her role is key to helping us grow and take 39steps to the next level.”

Following a short career break and some time working on personal projects Ros is back within the creative industry through the appointment at 39steps.

Donaldson added, “Having watched Julie and her team grow the business to the success it is today I am delighted to be joining such an ambitious and highly motivated team as 39steps.”

Taking her post up in late May, Donaldson is responsible primarily for creating new business opportunities across Scotland.