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We’ve just finished working on an exciting branding project for NGenTec Limited, a spinout company from Institute for Energy Systems, in the School of Engineering at the University of Edinburgh. Developed with funding from Scottish Enterprise under the Proof of Concept programme, NGenTec are developers of multi-MW direct drive permanent magnet generators and providers of specialist electro-mechanical engineering services for the power engineering sector. The key to the C-GEN technology is the elimination of undesirable magnetic forces, which brings with it benefits in ease of manufacture, ease of assembly, and a significant savings in cost and mass. We designed a corporate identity, stationery, events banner, posters and a website.